The Box

(Gainesville, Fla. – March 18, 2013) Frankel Media Group (FMG), a full-service marketing communications agency in Gainesville, Florida, continues to expand with the addition of new talent to support continued growth.

The agency has doubled in size annually over the past three years, and this expansion allows the company to focus on building business and the ongoing growth across all departments. “Our ability to provide results-driven strategies and fresh creative concepts to our clients is at the forefront of everything we do. Our agency’s success is tied directly to the success of our clients,” said President and Creative Director, Ryan Frankel.

An award winning designer and creative director, Robert Hedges joins FMG as the new associate creative director. With more than 20 years in the creative industry, Robert applies his cosmopolitan design sense and highly conceptual approach to each marketing challenge across a wide spectrum of mediums. He has led projects for clients such as BP, Heineken and McDonalds, and his work has been acknowledged with industry awards from Red Dot and LIA, to Clio and the American Advertising Federation.

Jennifer Norman joins Frankel Media Group from WCJB-TV 20, with experience in media sales and planning, broadcast TV promotion and digital design. She has a passion for seeing the creativity of advertising and marketing bring businesses to their optimal growth potential. Jenn is an active member of the Gainesville community, volunteering with the Advertising Federation of Gainesville, Gainesville Chamber Diplomat program and Big Brothers Big Sisters.

With a diverse background in both public relations and marketing, Danna Miller comes to FMG as an account executive having worked in both in-house and agency settings. She has a proven track record of securing extensive media coverage for clients in print, online, radio and broadcast networks. Danna has experience working on national and local accounts, representing clients in the hospitality and retail industries in Atlanta, New York and Florida.

“We are excited to welcome Robert, Jenn and Danna to Frankel Media Group. The success of FMG lies heavily in our team and our ability to attract and retain top-notch talent,” Frankel said.

ABOUT FRANKEL MEDIA GROUP

Frankel Media Group (FMG) is a full-service advertising and marketing communications firm headquartered in Gainesville, Florida. Since the company’s inception in 2005, FMG has grown to encompass strategic communications research and planning, advertising, digital and social media, public relations and graphic design. The agency has been awarded more than a combined 50 awards by the American Advertising Federation and the Telly Awards, including two Best of Show Awards in the interactive category. FMG works with local, regional and national clients in various industries including state universities, master-planned real estate developments, international truck manufacturers, hospitality, medical, governmental organizations, non-profits and new business startups.

CONTACTS

Danna Miller of Frankel Media Group. +1-352-331-5558, www.frankelmedia.com, danna@frankelmedia.com

Fast Company’s 50 Most Innovative Companies 2013 list is out, and it’s good. Prepare to be surprised if you go into the article expecting a first-second-third place of Apple, Facebook, and Twitter—Apple comes in at a tarnished-bronze 13th place, and the latter two didn’t make the list at all, for reasons that are logically explained in a separate piece. 

Fast Company awards the title “most innovative” to companies who truly exhibit the quality. The list’s top ten businesses are truly revolutionizing their fields and furthering the intuitiveness and usability of technology, shopping, nutrition, exercise, and other vital areas of our daily lives.

Overall, the collection is full of new products, better methods of operation, more sustainable practices, brand makeovers, and general “why didn’t I think of that” breakthroughs in many different industries. Click here to read the full list, and be sure to post condolences addressed to Facebook and Twitter on their respective media—better luck next year.

Frankel Media Group took a stroll down the red carpet on Friday night at the 2013 ADDY Awards Gala presented by AdFed of Gainesville. We were proud to walk away with…

drum roll please…

3 silver ADDYS

3 gold ADDYS

and

Best of Show Interactive

A big thank you to all of our clients who believe in us and allow us to produce quality creative work with them.  

Get ready for the annual display of most entertaining—and most expensive—commercials, otherwise known as the Super Bowl. Game XLVII airs on February 3^rd, and the spots in between the blitzes are reported as costing between $3.7 and $3.8 million this year. The usual line-up of Coke, Pepsi and Budweiser will be joined by brands gaining popularity through their campaigns such as Best Buy and the fan favorite, Doritos. Some unique celebrity appearances will grace the airwaves also, including a Mercedes-Benz ad starring Kate Upton of Hardee’s fame. Whether you’re rooting for the Falcons or the 49ers, keep your snacks in the room so you don’t miss the real entertainment during the commercial breaks.

Frankel Media Group (FMG) announces the acquisition of Primary Color Advertising Design, headed by Jim and Jeannette Baer, bringing extensive experience in web design and social media consulting and implementation. FMG’s acquisition includes Primary Color’s clients, resources and national network. Since 1997, Primary Color Advertising Design client list includes Muzzy Products, Caravelle Powerboats, Cade Museum Foundation, Bear Archery, Everclear Enterprises, and Human Resources Design, as well as serving small to medium businesses in Florida and Georgia. 

“The acquisition of Primary Color further strengthens our creative and social media capabilities, extending the breadth and depth of services available to our clients,” said Ryan Frankel, President of Frankel Media Group. “Our ability to provide result driven strategies and creative concepts to our clients is at the forefront of everything we do. Our agency’s success is tied directly to the success of our clients.”

Since launch in 2005, FMG has been built on its deep commitment to client service, creativity and collaboration. As a result, the agency experienced exponential growth over the past seven years and has earned numerous industry awards for its work in print, television and web.

As FMG continues to grow, the agency recruits highly talented team members committed to generating outstanding business results for the clients they serve.

Jeannette Baer has joined the FMG team, bringing over 25 years of experience and serves as the social media consultant for University of Florida Career Resource Center and teaches Social Media Strategies at Santa Fe College, Center of Innovation and Economic Development. She is currently an Officer on the Board of Directors for the Advertising Federation of Gainesville and PACE for Girls, Gainesville, Florida.

“The FMG team provides clients with unparalleled creative talent and professional expertise,” said Jeannette Baer, Account Manager, Frankel Media Group. “I am excited to join this award-winning agency and to help expand its marketing and social media services.”

To learn more about Frankel Media Group, please check out our website at: www.FrankelMedia.com

FMG was hired to completely redesign and develop a new website for E-ONE. As a national firetruck manufacturer, the client wanted the new site to incorporate a clean design and new navigational layout to engage users and encourage them to interact with the website and the brand. Click here to see the new site.

Frankel Media Group secures news coverage for The Bartram’s grand reopening in The Gainesville Sun. 

Check out our latest website launch for Altavian. This Gainesville startup company is taking unmanned technology to new heights. 

Giving Back: Frankel Media Group gave the Child Advocacy Center a room makeover to brighten up their waiting room. With a few coats of paint, a carpet cleaning, and some new pieces of furniture, the room is now a place where kids can enjoy coloring, playing, and drawing on their new chalkboard. 

We are proud to announce the launch of our latest website project for Blue Highway Pizzeria. This website features some of the newest website technologies, so stop by and enjoy a leisurely drive through the site.